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Preferred Partner

With Allianz, Dekra, Motul, Sonax, IWC Schaffhausen and BMW Motorsport, the Motorworld Group has six strong partners at its side.

The “Preferred Partners” present themselves at various Motorworld locations such as Motorworld Region Stuttgart or Motorworld Köln-Rheinland as well as at selected events. Here you can find more information:


Sandra Kieling
Phone +49 7356 933-228
Mobile +49 174 3471797

Country Patron

The Motorworld Group supports the Laureus Sport for Good Foundation Germany financially and as a partner for fundraising measures.

The Motorworld Group is Country Patron of the Laureus Sport for Good Foundation Germany. The group of companies is thus officially supporting the work of the charitable foundation alongside its founding partners Mercedes-Benz and IWC Schaffhausen. Laureus Sport for Good supports disadvantaged children and young people worldwide through the targeted promotion of social sports projects. 

Fashion & Accessories

Motorsport cult collections

The Paddock Legends Store has a large selection of motorsport related collections, the full variety of which you can find in our online store in addition to the stores in the Motorworld locations in Munich and Cologne | Rhineland.

Media & Photography

Classiv Car TV

Here you can find more info:

Radio partner

Radio Gong 96.3

Here you can find more info:

Olympiarallye 72

It was 1972 when one of the largest rally events in Germany took place.

50 years later: A revival of this unique rally!

Retro classic