Exclusive multi-brand store for high-end vehicle brands
MOHR GROUP – FINEST BRANDS presents the world’s most exclusive automotive and motorcycle models under one roof at MOTORWORLD München.
Fans of exquisite vehicles have been waiting for this for a long time: The first multi-brand store, presenting fine and exclusive automobile and motorcycle brands under one roof, will be opening in November. The MOHR GROUP – FINEST BRANDS portfolio includes premium-quality individual vehicles, small series gems and valuable special models. The Munich-based company represents the brands ABT Sportsline, BRABUS, HK-Engineering and KEYVANY, to name just a few, at Motorworld München.
The unique multi-brand store will be offering the full spectrum of services required in the luxury segment, from complete vehicles through to individual finishing components. The portfolio will be complemented with hypercars from the past decades and high-end restored classic cars. Additionally, servicing work, repairs and refinements will be performed on-site by a specialist workshop. The MOHR GROUP also offers professional treatment and storage facilities. Particularly exclusive vehicles can be stored in the in-house CarSafe under ideal conditions.
A special highlight of the approximately 1,600 square-metre-large showroom is the BLACKBOX, the only one of its kind in the world to date, which was designed for exclusive viewings and world premieres. A rotating disc for displaying luxury models will transform presentations into an exceptional experience. A private shuttle service to and from Munich airport, just a 15-minute drive away, rounds off the offering.
MOHR GROUP – FINEST BRANDS will be opening its first store at Motorworld München, with further multi-brand showrooms planned at Motorworld Region Stuttgart and Motorworld Manufaktur Region Zürich. Following the same concept, they will present different brands in the high-end segment. Behind the MOHR GROUP are brothers Luis and Lorenz Mohr, who have great expertise in trading with exclusive vehicles. “Motorworld is the top address for exquisite cars and motorcycles, and is well-known far beyond the borders of Germany,” says Lorenz Mohr. “It’s the perfect location for our multi-brand stores, which appeal to an international audience.”
Luis Mohr is convinced as well: “The MOHR GROUP’s portfolio fits in perfectly with Motorworld’s unparalleled locations and experience worlds.” Construction work at Motorworld München is now in the final phase. The heart of the site, covering 75,000 square metres, is the former locomotive hall in Lilienthallee, Freimann. Locomotives used to be repaired here in one of Europe’s largest self-supporting steel structure halls. By the end of the year, a world of experiences for lovers of exceptional, exquisite and exclusive vehicles will be created here, open all year round and ideally located in Munich.