Experience the brand in THE STUDIO by BMW. You can enjoy exclusive highlights in our showroom:
Join us as we follow in the footsteps of Elvis Presley
In THE STUDIO, you can admire BMW icons at first hand, such as the BMW M1, BMW M4 GT4 and an extravagant BMW M8. But taking pride of place in 2021 will be Elvis’ BMW 507. After being driven by Elvis Presley, the King of Rock ’n’ Roll, for a year while completing his military service in Germany, the sports car was believed to be lost for decades, before being sensationally rediscovered in a barn in California. Back in Munich, the roadster has been lovingly restored by the BMW Group Classic and now bears its original colour again – a style icon that will take your breath away.
Immerse yourself in the world of BMW
“Love Me Tender” or “Jailhouse Rock” – the stage is yours! Right beside Elvis’ BMW 507, you can reveal your hidden singing talent. Our microphone on the interactive stage is “on” and waiting for you. Or share your selfies directly from THE STUDIO by BMW – we have devised a couple of gags and gadgets for you.
Drop by and experience sheer driving fun: then, now and in the future.
We look forward to your visit!