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Photos Region Stuttgart (1-3):
Photos Köln-Rheinland (4-5):
MOTORWORLD Köln | Rheinland,
Photo credits: Kay-Uwe Fischer
September 10, 2019
MOTORWORLD on expansion course
“Space for mobile passion” in all its facets
Schemmerhofen/Frankfurt, September 10, 2019. The motto says it all: With its locations and projects, the Motorworld Group creates attractive mobility marketplaces. The idea, which began in 2009 with Motorworld Region Stuttgart, meanwhile brings thousands of horsepower onto the road. Since then, the concept has been successfully developed further and is dynamically expanding.
Trade with classic cars, premium vehicles, sports cars, collectors’ cars and bikes, glass parking boxes for collectors’ vehicles, specialist workshops and lifestyle shops at exceptional, mainly historical sites – that is the Motorworld idea. “We stand for ‘space for mobile passion’,” says Andreas Dünkel, CEO of the Motorworld Group. “Motorworld is devoted to everything to do with mobility – from fantastic classics through to today’s super sports cars, and on to the mobility of the future.”
The Group’s pilot project, Motorworld Region Stuttgart, opened its doors in 2009 at the former Württemberg state airport in Böblingen. Today, it is the largest private and maker-neutral classic car and sports car centre in Europe. Among the tenants are experts in automotive classics such as Arthur Bechtel Classic Motors, as well as car and motorbike dealerships for the premium brands Bentley, Ferrari, Maserati, Harley Davidson, Porsche and Rolls Royce. The Dorr Group with McLaren and Lotus makes the hearts of automobile fans beat faster. In addition, in 2018 it opened Germany’s only showroom for the Italian premium sports car brand Pagani at Motorworld Region Stuttgart.
Likewise located in Böblingen is Teamobility, a company that develops mobility solutions for the future and occupies itself with creative forms of ultra low-emission auto-mobility, digital connectivity, and the requisite infrastructures. The tenant mix also includes suppliers of fashion and accessories, such as Grandprix Originals, together with many other service providers. The concept also comprises hotel and conference facilities as well as diverse eateries, which make the world of experiences a popular meeting and event location for both scene events, as well as for companies who organise customer and employee events, exhibitions, trade fairs, product presentations, gala dinners, conferences or seminars here. Since its opening, Motorworld Region Stuttgart has welcomed over five million visitors. Admission is free – just like at all the other locations too.
On expansion course
Following on from the successful launch in Böblingen, the Motorworld Group has launched further projects and activities in the past few years. In June 2018, Motorworld Köln-Rheinland opened on the site of the former Butzweilerhof airport. In keeping with the Motorworld concept, a broad range of tenants and partners can also be found here, among them Pon Luxury Cars with Bentley and Lamborghini, together with classic car experts such as AnMark Classic Cars and Scuderia Sportiva Colonia. A highlight in Cologne is the Michael Schumacher Private Collection, one of the world’s most notable motor sport collections, which is open to the public free of charge. In addition, the V8 Hotel Köln opened in March 2019, offering a diversified cuisine together with conference and event rooms with an impressive ambience.
Two further locations are currently under construction. One of these is Motorworld München, which is being built on the site of a former railway repair shop in the Freimann district of Munich. From 2020 it will become a unique meeting place for connoisseurs of a premium quality driving culture, and at the same time Munich’s most versatile event venue. Also under development are Motorworld Zeche Ewald-Ruhr in Herten, Motorworld Mallorca and Motorworld Luxembourg.
The portfolio is supplemented by the Motorworld manufactories in Berlin, Metzingen, Rüsselsheim and Zurich, which are already in partial operation and are being successively enlarged and expanded. True to the Motorworld concept, these are all accommodated in historical, mostly listed buildings. “On account of our expertise, we are always being offered exceptional real estate sites. For refurbishing them, adding attractive new buildings with the right style, and maintaining and marketing the new ensembles, requires special know-how,” explains Andreas Dünkel. “It requires just the right mix to be able to operate a special property in an economically viable manner. We have been outstandingly successful at achieving this at our locations with their exhibiting and retail space, office, conference and event facilities, the workshops and glass boxes, together with the hotels and eateries.”
Motorworld on Tour
The Motorworld idea also regularly goes on tour, including to the annual classic car trade fairs Motorworld Classics Berlin (November 20-24, 2019) and Motorworld Classics Bodensee in Friedrichshafen (May 8-10, 2020), as well as to scene events such as the Motorworld Oldtimertage Fürstenfeld, which will be taking place on September 20-21, 2019, on the grounds of Fürstenfeld Monastery in Fürstenfeldbruck, near Munich.
A new tour destination in 2019 is the “IAA Heritage by Motorworld”. With it, the Motorworld Group is building a bridge from the roots of mobility to the future at this year’s IAA Cars. As part of the IAA experience, the Group will be transforming all of Hall 4.0 into a world of classic mobility. Premium classic cars, classic sports cars, classics-to-be, limited editions and classic motorcycles can all be found on the international trading floor at the heart of the IAA. Also present will be providers from the fields of restoration and care, spare parts and accessories, lifestyle and art.