November 26, 2019
MOTORWORLD Classics Berlin and BOOT & FUN BERLIN exceed expectations
New record set with over 50,000 visitors. Innovative concept is an absolute success.
Berlin, November 26, 2019. The organisers of Motorworld Classics Berlin and BOOT & FUN BERLIN draw a positive balance. From November 20 to 24, 55,000 people flocked to the exhibition centre to experience and organise a combi-trade fair with classic cars, classics-to-be, classic motorcycles, yachts, boats, water sports, retro toys, fashion and accessories – among them 50,700 visitors.
The success is also reflected in the visitor survey, with around 9 out of 10 respondents declaring their overall positive impression and that they were pleased with their visit. Over 80% of all the respondents would recommend the combined trade fair to friends, acquaintances and relatives, and would visit it again in the future. The focus of the visitors to Motorworld Classics was clearly aimed at the classic cars and classics-to-be.
“We’re pleased that the new concept combining mobility on land and on water has paid off. The result was the perfect target group overlap of classic car fans and boat enthusiasts. A real win-win situation for both sides,” says a delighted Meike Poweleit, Head of Trade Fairs and Events at the Motorworld Group. “And it has once again shown that the catchment area extends far beyond the borders of Berlin and Germany into the neighbouring countries.” Visitors came to Berlin not only to look, but to buy as well, with more than a third of them stating that they had bought or ordered something.
The feedback from the organisers’ side was correspondingly positive. The survey showed that most of them were satisfied with their company’s participation at the event. Over 80% of the exhibitors expressed their willingness to take part again at a future trade fair. And so one of the key goals of the exhibitors – to present their companies and cultivate their public image – was achieved to a great extent by around 80% of those pursuing this goal.
“The amalgamation with Boot & Fun has brought new visitors,” exhibitor Jörn Finkbeiner from Dresdner Klassiker Handel, for example, was pleased to say. “I sold two cars right here at the trade fair – a Mercedes 170 S convertible and a 280 SE Coupe. I’m also expecting some restoration orders that have transpired here.” Mathias Beetz from Beetz & Beetz Klassik is also in a positive mood: “We’ve made a lot of new contacts. Although we should actually already be known in Berlin by now, there were many interested local people at our booth who had never heard of us before.”
“We have many customers who own boats as well. The classic car and boat shows under one roof are a good match for one another,” says Alexander Haller from Haller Klassische Automobile, welcoming the new concept. He adds: “There were a great deal more visitors than in the past. We met a lot of existing customers again and made many new contacts. We’re pleased to have sold a car on the spot here at the trade fair. And there are potential buyers for two more.” Andreas Pukala from 300 Manufaktur sums up: “We’ve been involved since the beginning and have sold cars on a regular basis. This year we were pleased to sell a Mercedes 300 Adenauer. Needless to say we’ll be back again in 2020.”
Motorworld Classics Berlin began this year with the gala night of boats and classic cars, which alone attracted thousands of visitors. Among the highlights were the special exhibitions about car-making in Berlin, motorsport and U.S. cars & lifestyle. There was enthusiasm for traders and vendors in all areas, with classic cars, rare models, vehicles from Eastern Europe, U.S. cars and bikes attracting visitors and changing owners. The trade fair welcomed special guests European rally champion Armin Schwarz and former racing driver Clemens Schickentanz. John D’Agostino, star of the U.S. customizer scene, chose the finest vehicle below the radio tower. Motorworld Classics Berlin once again presented its popular Berlin Bear awards for exceptional exhibits and the best club booths.
About the MOTORWORLD Group
The independent MOTORWORLD Group emerged from the DÜNKEL Holding corporate group based in Schemmerhofen (Baden-Württemberg, Germany). The origins of the family-run company go back to 1933. The Motorworld Group develops, builds and operates experience worlds that are dedicated to mobile passion.
The first location was Motorworld Region Stuttgart in Böblingen, which opened in 2009 and has since been expanded several times, winning several awards along the way. Further projects and activities under the MOTORWORLD® brand have been initiated in recent years. Following on with the same concept as Motorworld Region Stuttgart, Motorworld Köln-Rheinland opened in June 2018. Two further locations are currently under development: Motorworld München and Motorworld Zeche Ewald-Ruhr, Herten. The starting signal for the construction of Motorworld Mallorca will also be given shortly.
The portfolio will be complemented by the Motorworld Manufaktur locations in Berlin, Metzingen, Rüsselsheim and Zurich. As their names suggest, the space for mobile passion at these locations will focus in particular on good old handicraft skills. All four locations are already in operation and are being steadily expanded.
The Motorworld idea also regularly goes on tour, including to the annual classic car trade fairs Motorworld Classics Berlin and Motorworld Classics Bodensee in Friedrichshafen, to scene events such as the Motorworld Oldtimertage at Fürstenfeld (near Munich), as well as in numerous other guises.
The “IAA Heritage by Motorworld” rounds off the Motorworld Group’s event portfolio both regionally and thematically. Existing formats and locations thus mesh perfectly with one another. They all abide by the motto “Space for mobile passion”, interpreting it in many different facets.
More information: www.motorworld.de