May 12, 2019
Final report on Motorworld Classics Bodensee 2019
After three days with a total of 38,100 visitors, the 12th Motorworld Classics Bodensee came to an end on Sunday
Lake Constance get-together of classic car enthusiasts with unparalleled expertise
Friedrichshafen – For three days, the classic car scene offers a packed agenda relating to all aspects of historical mobility: The focus was on the classic car business and professional restoration, with vehicles in all price categories for sale. There was also a highly dynamic supporting program with vintage racing on the exhibition track, daily air shows, a flower-power party on the pleasure boat Sonnenkönigin, and, in the middle of it all, London landmark “Big Ben,” which was surrounded by a fantastic array of historical cars from the UK. The Motorworld Classics Bodensee classic car show ended on Sunday with outstanding results: With 38,100 visitors, the fair ended with a slight gain over the previous year (2018: 37,700).
Many of those who own vintage vehicles took advantage of the opportunity to drive their classic cars to the big event in Friedrichshafen. “This was despite the fact that we were unable to offer classic vintage car weather,” said Messe Friedrichshafen CEO Klaus Wellmann and Division Manager Roland Bosch, who were pleased with the steady stream of classic car traffic heading in the direction of the fair. Sybille Bayer, Managing Director of MoWo Messe- und Veranstaltungs GmbH & Co. KG: “We again experienced how enthusiasts from Germany, Austria, and Switzerland came together on Lake Constance as a highly engaged audience ready to make purchases. This was also reflected in the exhibitors’ comments, which featured consistently positive feedback.”
Driving fun and the pure joy taken in classic cars were palpable, in addition to the business aspects of the exhibition. Much to the delight of the trade fair organizers, many exhibitors also repeatedly emphasized the “excellent and professional quality of the offerings as well as the many trade visitors from Germany, Austria and Switzerland, who are quite passionate about their hobby and greatly appreciate the technical expertise in professional restoration and in the submarket.” With 800 exhibitors, clubs, and participants from 17 countries, the 12th Motorworld Classics Bodensee presented an industry event that is professionally and individually geared toward the classic car scene.
Voices of the exhibitors
Till Rosenkranz, expert and auctioneer for classic cars, owner of Klassiker-Auktion: “The auction at Motorworld Classics Bodensee 2019 was very well attended. We had a wide range of attractive vehicles for sale, from the entry-level VW Golf for about 1000 euros to the Ferrari Daytona valued at just under a million. The topic of ‘auctions’ is still in its infancy in Germany. Most sales take place after the actual auction. I see auctions as a different way of presenting and selling vehicles – it’s basically another marketing strategy. Our take on the fair in general: The fair here is fantastic, the friendliness of all involved is first-rate. It’s a blast, and the audience is quite balanced. We wanted to demonstrate our staying power with our second appearance here in Friedrichshafen and would love to become a permanent part of the exhibition.”
Dietmar Götz, Managing Director of Klimalounge: “It was a fantastic fair. We made a good number of sales and had good discussions at the stand, and we also lined up additional follow-up meetings. In general, I feel like the market is very good at the moment, especially in the high-end segment. I had the feeling that there were more visitors this year than in 2018.”
Robin Schweizer, Account Manager of the General Allianz Insurance Agency of Jäger Löhle Göbel OHG: “The fair went very well, and I only received positive feedback so far. We are definitely satisfied. In accordance with the proven motto of ‘See and be seen,’ we will be here again next year.”
Jürgen Koraus, owner of Carosseria Classica: “A lot of good conversations with an expert audience – that’s what makes it fun for us. This is where you can make contacts and exchange ideas with a well-informed public and other exhibitors. Unfortunately, we haven’t yet concluded a contract.”
Volker Sichler, Hollister’s MotorCycles: “I’ve been coming here for many, many years, and it has always been a positive experience seeing how well the fair is run. It starts with the organization and cooperation with the project management. Everything is easy and relaxed. All in all, Motorworld Classics Bodensee is more of a ‘window shopping’ fair, but you still always sell to interested people – even if it the actual sales take place afterwards. Personally, I like the fair a lot, especially its supporting program, which is filled with variety.”
Marco Ruf, Managing Director of Grandprix Originals: “There was a lot going on at the fair; we sold more than we expected. Many customers were from Switzerland and Austria. That’s a real benefit of the Friedrichshafen location. We also like this unique concept with the feeling of a race track and airshow – mobility on land, on water, and in the air. We will be back next year.”
Tobias Briem, Marketing, GTÜ, and Alexander Schechinger, Classics Agent, GTÜ: “We decided to come because Motorworld Classics Bodensee has its own special character. We are able to get ourselves in front of the end consumer here and present our entire portfolio. Ultimately, that’s what counts for us. The number of people stopping by our stand was great. We’re leaving with good results.”
Date of the next Motorworld Classics Bodensee
The next Motorworld Classics Bodensee will take place from May 8 to 10, 2020, on the exhibition grounds in Friedrichshafen.