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February 5, 2019

MOTORWORLD Group presents Manufaktur Region Zürich at the Automobil-Salon in Geneva

For the first time, the Motorworld Group will be presenting itself together with its partners at one of the world’s top motor shows. At the Geneva International Motor Show on March 7 – 17. 2019, the company will be informing visitors about its locations and the new Motorworld manufactury currently under development near Zurich.

In Switzerland, the country with the highest density of classic cars and supercars, the Motorworld Group is creating a new meeting point for people with a passion for mobility between Zurich and Winterthur: Motorworld Manufaktur Region Zürich. The classic car and sports car centre is being built at the former Maggi works in Kemptthal in cooperation with the Swiss project developer Mettler2Invest.

The concept for the new centre takes up on the Motorworld motto “Space for mobile passion”. and encompasses trade retailers, workshops, glass boxes and service providers dedicated to high-quality and classic mobility on two and four wheels. Attractive venues for events and conferences, a design hotel, together with a variety of restaurants and cafés, are also planned.

Alongside Motorworld Manufaktur, extremely innovative companies and numerous service providers will also be located at this site steeped in industrial history. The Motorworld Group anticipates that around 2,000 jobs will be created here over the next few years.

The “Salon international de l’automobile de Genève” offers the perfect platform for informing visitors about the new project. With 180 exhibitors, 10,000 media representatives and 660,000 visitors, the Geneva Motor Show is one of the world’s five leading automobile trade fairs.

The Motorworld Group will be presenting itself there with its partners Kienle Automotive, Heinz Bauer Manufakt and CC Kunst at a 600 square-metre-large booth (No. 5150) in Hall 5, which invites visitors to immerse themselves in the world of classic automobiles and premium-class craftsmanship.

About the MOTORWORLD Group

The independent MOTORWORLD Group emerged from the DÜNKEL Holding corporate group based in Schemmerhofen (Baden-Württemberg, Germany). The origins of the family-run company date back to 1933. The Motorworld Group develops, builds and operates experience worlds dedicated to mobile passion.

The first location was Motorworld Region Stuttgart in Böblingen, which opened in 2009 and has since been expanded several times, winning several awards along the way. Further projects and activities under the MOTORWORLD® brand have been initiated in recent years. Following on with the same concept as Motorworld Region Stuttgart, Motorworld Köln-Rheinland opened in June 2018. Two further locations are currently under development: Motorworld München and Motorworld Zeche Ewald-Ruhr, Herten. The starting signal for the construction of Motorworld Mallorca is due to be given shortly.

The portfolio will be complemented by the Motorworld Manufaktur locations in Berlin, Metzingen, Rüsselsheim and Zurich. As their names suggest, the space for mobile passion at these locations will focus in particular on good old handicraft skills.

The Motorworld idea also regularly goes on tour, including to the annual classic car trade fairs Motorworld Classics Berlin and Motorworld Classics Bodensee in Friedrichshafen, to scene events such as the Motorworld Oldtimertage at Fürstenfeld (near Munich), Motorworld HistoriCar in Duisburg, as well as in numerous other guises. From 2019, the IAA Heritage by MOTORWORLD will also be part of the IAA in Frankfurt.

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Image left: The MOTORWORLD Group for the first time presenting itself 2019 at the Geneva Motor Show. Credits: Motorworld Group
Image right: The Motorworld Manufaktur Region Zurich is being built on the site of the former Maggi plants. Credits: The Valley