Data Privacy Notice

Contact address

MOTORWORLD Consulting GmbH & Co. KG
Ferdinand-Dünkel-Straße 5
D-88433 Schemmerhofen

Kommanditgesellschaft, Sitz: Schemmerhofen
Amtsgericht Ulm, HRA 722238
Komplementärin: Casale Real Estate Verwaltungs GmbH
Sitz: Schemmerhofen, Amtsgericht Ulm, HRB 641882
Geschäftsführer: Andreas Dünkel

The body responsible for data processing on this website is:

Name and address of the responsible authority: Roger Kanzenbach
Ferdinand-Dünkel-Str. 5, 88433 Schemmerhofen
Telephone: + 49 7356 933-137

Using the website and the offers of Motorworld AG partly requires the collection, processing and use of certain personal data. In doing so, we place the greatest importance on data protection and data security, and we comply with the respectively applicable data protection provisions.

I. Collection and storage of personal data

Personal data covers all information relating to an identified or identifiable natural person (e.g. name, address, telephone number, date of birth or email address).

Processing means any operation carried out with or without the aid of automated procedures or any such procedure in conjunction with personal data such as the collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, querying, usage, disclosure by transmission, dissemination or any other form of provision, reconciliation or linking, restriction, deletion or destruction of your data. All this takes place solely in compliance with the applicable data protection regulations.

We collect and store, to a certain extent, information that is accrued during use of the website (usage data, see 1). We collect and store personal information insofar as you give us your consent to do so in conjunction with the use of our online offers, such as when you register to subscribe to online publications, or for processing enquiries sent using our contact form or by email (master and content data, see 2.).

1. Usage data

No prior registration is required to simply visit the website of Motorworld AG. In this case, the following information is automatically transmitted by your web browser and stored by us in so-called log files:

Browser type and version
Operating system being used
IP address of the host computer
Date and time when you access our web pages
Web page from which you visit us (referrer URL)
Web page that you are visiting
Access method/function required by the PC making the request
Input values (e.g. file name) transferred by the computer making the request
Access status of the web server (file transferred, file not found, command not executed, etc.)

These log files are stored by us for a maximum of 60 days for the sole purpose of identifying malfunctions and for security reasons (e.g. to clarify attempted attacks) and are then deleted. Log files that have to be retained for evidence purposes are not deleted. These are stored until the respective incident has been finally clarified, and can be forwarded in individual cases to investigating authorities for the purpose of identifying and tracing unauthorised access to the web server and other criminal offences. Furthermore, these log files can be statistically and anonymously evaluated by us to optimise our website. This anonymous data is stored separately from any master and content data you may have submitted so that no conclusions can be drawn about a particular person. This data is deleted after it has been evaluated.

2. Master and content data

If registration is required to use our online services or you otherwise provide us with personal data via the website, Motorworld AG generally collects and stores the following data:

First name and family name
Phone number
Email address

This will be supplemented by information given to us by you on a purely voluntary basis which may contain personal data. Examples of such voluntary details:

Phone number
Age, date of birth

3. Processing purposes and legal basis

If you send us enquiries using the contact form, we will store your details from the enquiry form, including the contact data you have entered there, for the purpose of processing the enquiries and for the event that follow-up questions should arise. We will not pass on this data without your consent.

The data entered in the contact form is therefore processed solely on the basis of your consent (Art. 6 Para. 1 lit. a GDPR, General Data Protection Regulation). You can withdraw this consent at any time. Just send us an informal notification. The legality of the data processing activities conducted up until the revocation remains unaffected by the revocation.

The data entered by you in the contact form will remain with us until you request us to delete it, or you revoke your consent to its storage, or the purpose for storing the data no longer applies (e.g. after your enquiry has been processed). Mandatory statutory provisions – in particular retention periods – remain unaffected by this provision.

If you would like to subscribe to the MOTORWORLD Bulletin offered on the website, we require an email address from you, your name, and your consent that you agree to receive the newsletter. No other data is collected. We use this data solely for sending the MOTORWORLD Bulletin and we do not pass it on to third parties.

The data entered in the registration form for subscribing to the MOTORWORLD Bulletin is processed solely on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke your consent to the storage of the data, the e-mail address and its use for sending the MOTORWORLD Bulletin at any time, for example by clicking the “Unsubscribe” link in the registration form. The legality of the data processing activities conducted up until then remains unaffected by the revocation.

We use the foregoing master and content data solely to the extent permitted by your notice of consent.

4. Duration of retention

We store your data for as long as this is necessary for the provision of our online offer and the associated services or if we have a justified interest in its continued retention. We delete your personal data in all other cases.

II. Cookies

So-called cookies are used when you visit the website at These are small text files which are stored locally in the cache of your web browser and enable the browser to be identified, and through which certain information flows to us. They enable us, for example, to make your visit to our website more convenient and user-friendly. No names, postal addresses or email addresses are stored in the cookies; they only contain an online identification. This data is removed from the session after it is ended; the session cookie is deleted.

If you want to disallow the use of cookies, you can prevent the acceptance and storage of new cookies in your browser. Refer to the help function of your browser, for example, to find out how to do this in your browser. We cannot, however, guarantee that you will be able to use all our offers without restrictions if such settings are configured in your browser. Please note that objections to the creation of usage profiles may in part function by means of an “opt-out cookie”. If you delete all the cookies, an objection may possibly no longer be taken into account and you will have to submit your objection again.

III. Social Media – Plugins

This website uses social plugins (“plugins”) from the following providers:

3. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your website usage is usually transmitted to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transferred to a Google server in the USA and abbreviated there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by clicking on the following link Download available browser plug-ins and install.

We would like to point out that the code “gat._anonymizeIp ();” has already been added to Google Analytics on these websites to ensure that IP addresses are only anonymized (so-called IP masking).

We have concluded a contract with Google for the order data agreement and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

This website uses the “demographic features” function of Google Analytics. This allows reports to be created that contain information about the age, gender and interests of the website visitors. This data comes from interest-based advertising from Google and visitor data from third-party providers. This data cannot be assigned to a specific person. If you do not want this, you can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in point VII. “User rights”.

2. Facebook

Our website uses plugins for the Facebook social network; Facebook is operated at by Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA, and at by Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2, Ireland (“Facebook”). When you call up a web page programmed with such a plugin, a connection is established to the Facebook servers, and the plugin is displayed on the web page by means of a notification sent to your browser. The information about which web page(s) of Motorworld AG you have visited is transmitted to the Facebook server. If you are logged on as a Facebook user, Facebook associates this information with your personal Facebook user account. If you use the plugin functions (such as by clicking the “Like” button or submitting a comment), this information is also associated with your Facebook user account. You can only prevent this by logging off before using the plugin. For more information about the collection and use of data by Facebook, your respective rights, and the possibilities for protecting your privacy, please refer to Facebook’s privacy policy at

Please log out of your Facebook account if you do not want Facebook to associate your visit to our web pages with your Facebook account.

3. Twitter

On our website, we also use plugins from the short message service Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA (so-called “tweet” buttons). When you visit the website by clicking the “tweet” button, a direct connection is established between your browser software and the Twitter server via the plugin. This informs Twitter that you have visited the website of Motorworld AG from your IP address, and Twitter may associate this information with your Twitter account.

If you are logged onto your Twitter account and you actively click the “tweet” button on the web page, you can also link the contents of the Motorworld AG website on your Twitter profile. This enables Twitter to associate your visit to the website of Motorworld AG with your user account. Motorworld AG has no influence over the transmission and processing of corresponding data by Twitter. For further information, please refer to the Twitter data privacy statement at You can change your privacy settings for Twitter in your account settings under If you want to prevent Twitter from associating your visit to the website of Motorworld AG with your Twitter account, log out of your Twitter account before visiting the platform.

4. Instagram

Functions of the Instagram service are integrated on our web pages. These functions are provided by Instagram Inc, 1601 Willow Road, Menlo Park, CA 94025, USA.

If you are logged into your Instagram account, you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This enables Instagram to associate your visit to our pages with your user account. We hereby notify you that we, as the provider of the web pages, receive no information regarding the content of the transmitted data and its usage by Instagram. For more information, please refer to Instagram’s privacy statement at

5. Google Maps

Google Maps is provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

The information generated by the cookie about your use of this website (including your IP address) can be transmitted to a server operated by Google in the USA and stored there. Google may also pass on information gathered by Maps to third parties provided that this is legally stipulated or insofar as third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with other data gathered by Google. However, it cannot be ruled out that Google could identify at least single users on the basis of the received data. This means that it would be possible for personal data and personality profiles of users of the Google website to be processed for other purposes over which we have no influence and which we cannot influence. You can disable the Google Maps service to prevent data from being transmitted to Google by disabling JavaScript in your browser. However, we would like to point out that if you do this, you will not be able to use the map display on our website.

For more information, please refer to Google’s Terms of Use and Data Privacy Policy.

6. You Tube

Our website uses plugins from the YouTube site operated by Google. The pages are operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.

If you visit one of our pages which features a YouTube plugin, a connection to the YouTube servers is established. The YouTube server is told which of our pages you have visited.

If you are logged into your YouTube account, you enable YouTube to associate your surfing behaviour directly with your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of an appealing presentation of our online contents. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit f GDPR.

For more information on how YouTube handles user data, please refer to YouTube’s privacy statement at

7. Google Fonts

The fonts “Google Fonts” from Google LLC, 1600 Amphitheater Parkway, Mountain View / CA 94043 / USA are used on this website.
Privacy Policy:

8. Hotjar

This website uses the tool Hotjar by the company Hotjar Ltd, Level 2, St Julian’s Business 5Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta.

Hotjar captures information about the user’s device, their IP ​ address​ , geographic location, language settings and user interactions such as mouse movements, clicks and keyboard input. In addition, Hotjar uses cookies to recognize visitors. You can find Hotjar’s privacy policy by following this link:​y​. You can refuse the usage of Hotjar byopting out. Details as well as the opt-out link can be found at​.

IV. Transmission of master and content data to third parties

We only transmit your personal details to third parties if you have given us your consent, or insofar as this is necessary for the execution of existing contractual relationships, or for enforcing claims to which we are entitled, or if Motorworld AG is required to do so by law or by judicial or governmental order.

We reserve the right to engage service providers for the collection and/or processing of data. Service providers only receive from us the personal data they need for their specific activity. For example, your email address can be passed on to a service provider so that it can send you a newsletter or the Bulletin that you have subscribed to. Service providers can also be engaged to provide server capacities. Service providers are usually integrated as so-called contract processors, who may only process the personal data of the users of this website in accordance with our instructions.

V. Links to other websites

The website may contain links to internet sites of other providers. After clicking the link, Motorworld AG has no more influence over personal data (such as the IP address or the URL behind the link) transmitted to the third party by clicking the link. Motorworld AG cannot accept any responsibility for the processing of such personal data by third parties.

VI. User rights

You can assert your rights against us both in writing and by sending an email to
When doing so, please make sure that we can unequivocally identify you.

You have a right to information about, as well as to correction, deletion, restriction of or objection to the processing of your personal data. Exercising your right to information is free of charge and takes place within one month after receipt of your request.

Furthermore, you have the right to revoke at any time the consent you gave us to process your personal data. All you need to do is send an informal message by email to
The legality of the data processing conducted up until the revocation remains unaffected by the revocation.

You can also object at any time to the processing of your personal data for advertising purposes (“advertising objection”). Please note that for organisational reasons there may be an overlap between your revocation and the use of your data within the scope of an ongoing advertising campaign.

You have the right to have data which we process automatically on the basis of your consent handed over to yourself or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible person, this will only take place if it is technically feasible.

You also have the right to file a complaint with a data protection authority. You can contact the data protection authority responsible for your place of residence or the data protection authority responsible for us. This is:

State Commissioner for Data Protection and Freedom of Information Baden-Württemberg
Königstrasse 10
D-70173 Stuttgart

VII. Data security

Motorworld AG uses technical and organisational security measures to safeguard customers’ personal data against loss, improper modifications or unauthorised access by third parties. In all cases, only authorised persons at Motorworld AG have access to your personal data, and this only insofar as is necessary within the scope of the aforementioned purposes.
This site uses SSL or TLS encryption for security purposes and to protect the transmission of sensitive content, such as requests that you send to us as a site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from http: // to https: // and to the lock symbol in your browser line. If SSl or TLS encryption is enabled, the data you submit to us can not be read by third parties.

VIII. Amendments to the data privacy policy

Motorworld AG reserves the right to update this data privacy policy. In the event of amendments, Motorworld AG will make the updated data privacy policy available on the website without delay and if necessary request you to give the necessary consent.

Date: May 2018