Motorworld Group
Fascination and professionalism

Recipe for success – project development and management
The MOTORWORLD locations stand for the fascination of motoring with all its facets. They are crowd-pullers with a national profile. That is the visible part of their recipe for success. No less crucial, however, are the professionalism and expertise that come to bear in the development and management of these special buildings. That is the core competence of MOTORWORLD Consulting GmbH & Co. KG.

Redeveloping, expanding and maintaining historic sites
Situated in historic, mostly listed buildings, a special know-how is required to redevelop these locations and integrate the attractively designed new buildings in keeping with the style of the surroundings, and then to carefully maintain these new ensembles.

The right mix of usage and tenants
Another key factor is the right mix – presentation and retail space, office, meeting and event areas, workshops and glass boxes, hotel and restaurants. This is where the sustained economic viability of a special property begins.

Competent centre management on-site
The usage diversity is also reflected in the diversity of the daily management requirements at each individual location. A high level of expertise is therefore required on-site, as well as a network for communication between the centre managers that enables them to exploit synergies.


A strong association – the Motorworld Group links together all projects and activities that pursue the core principles, values and vision of the Motorworld brand. Controlled by two strategic units, projects and activities are in turn operationally managed by individual investment / project companies.

MOTORWORLD Trademark Management AG
The company holds and secures the rights to the Motorworld trademark. It checks license requests, grants licensing rights to project partners, and also publishes the Motorworld Bulletins.

MOTORWORLD Trademark Management AG
Kemptpark 3
CH – 8310 Kemptthal

Inquiries about the Motorworld trademark
Hans Hofstetter
Fon: +41 71 227 84 84

Inquiries about the Motorworld Bulletin
Sybille Bayer
Fon: +49 7356 933 215

MOTORWORLD Consulting GmbH & Co. KG
This company is responsible for identifying new locations and projects, examining their feasibility, and accompanying the realization in an advisory capacity. Other task areas include quality assurance, monitoring a congruent brand launch, and all intercorporate functions such as strategy, marketing, public relations, and publicity work.

MOTORWORLD Consulting GmbH & Co. KG
Ferdinand-Dünkel-Straße 5
D – 88433 Schemmerhofen
Fon +49 7356 933 113


Independent units (under corporate law), in part with the participation of third-party investors, are responsible for investment and operative activities, not just with regard to the individual MOTORWORLD locations, but for larger projects as well. All of these companies hold contractually assured rights to use the MOTORWORLD trademark. These are currently:

Dünkel Investment GbR, Schemmerhofen
Ferdinand-Dünkel-Straße 5
88433 Schemmerhofen

Freimann Besitz GmbH & Co. KG, München
Lilienthalallee 35
80939 München

Butzweilerhof Nicolaus Otto Park GmbH & Co. KG, Köln
Butzweilerstraße 35-39
50829 Köln

Zeche Ewald Entwicklungsgesellschaft mbH & Co. KG, Herten
Doncaster Platz 4
45699 Herten

Insel 1 GmbH & Co. KG, Berlin
Gartenstraße 15
88400 Biberach an der Riß

MoWo Messe- und Veranstaltungs GmbH & Co. KG
Ferdinand-Dünkel-Straße 5
88433 Schemmerhofen