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Wiebke Deggau

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Photo credits: MOTORWORLD Group


July 10, 2019

MOTORWORLD Manufaktur Berlin opens
„Alte Härterei“

Berlin, July 10, 2019. With the conclusion of the renovation of the listed shed roof hall, Motorworld Manufaktur Berlin has now opened the “Alte Härterei”, the Old Hardening Shop. In June, the Dörr Group with Lamborghini and McLaren, Indian Motorcycle and Suzuki, together with DriversHall, moved into the historic building on the peninsula on the banks of the Havel in the Berlin district of Spandau. Events for up to 200 people can also be hosted here. The shed roof hall was once the old hardening shop of the former Auto-Union works.

The Dörr Group is bringing the Italian super sports car brand Lamborghini back to the German capital. At the end of July, it will open the official brand agency of the Italian manufacturer at Motorworld Manufaktur Berlin with “Lamborghini Berlin”. The showroom and workshop, covering an area of almost 600 square metres, are accommodated in the architecturally exclusive and high-contrast shed roof hall. The Dörr Group will also be opening a workshop here with the British super sports car brand McLaren, offering the usual premium-quality service.

Another specialist for super sports cars, DriversHall, has also opened its doors at Motorworld Manufaktur Berlin. Scouting for exclusive vehicles as well as purchasing or selling on consignment in the company’s own showroom round off the Berlin offering. DriversHall also runs a membership club for sports car fans throughout Europe – passionate members meet up for exclusive events, excursions and driver training in Europe and elsewhere in the world. In future, the company will be offering professional storage facilities for super sports cars and classic cars, including on-site servicing and other top-quality services, on the Motorworld Manufaktur premises in Berlin.

Motorcycle dealer Harald Schätzchen with the brands Indian Motorcycle and Suzuki has also taken up residence here. As a licensed contractual partner of the two brands, the company specialises in trading and repairing two-wheelers. It also sells spare parts.

Where Berliners taught cars to drive

Motorworld Manufaktur Berlin is located in the Berlin district of Spandau on a peninsula directly on the banks of the Havel, in the immediate vicinity of the Spandau Zitadelle. On this green area right next to the water, it is bringing history back to life. Between 1928 and 1940, DKW vehicles with rear-wheel drive were built here, later, the company turned to manufacturing bodies and individual parts for front-wheel drive vehicles. The DKW plant was then closed down following the takeover of Auto Union by Volkswagen in the 1960s. The “Alte Härterei” is one of the historical buildings that is still standing. With its characteristic shed roof, it served as a production plant making gearboxes for DKW and Auto-Union vehicles.

The Motorworld Group has extensively refurbished the listed shed roof hall. The old walls, some of which date from the Imperial period, and the shed roof, which brought light into the building interior before neon tubes were invented, were carefully laid bare, statically refurbished, and integrated into the new usage for the hall. Extremely complex processes were also required for the new insulated floor as well as for the glazed partitions of the showrooms and workshops.

Green light for the second construction phase

With the completion of the “Alte Härterei”, and conclusion of work at the site entrance to embellish the access road via the ACTIV-GEWERBE-PARK Berlin-Spandau, the first construction phase for Motorworld Manufaktur Berlin has now been completed. Upholsterer Seatadelle, the Graf classic car workshop, together with Lina van de Mars and her 1342 Motors workshop, are already located in the access area.

What’s the next step? The building application for the second construction phase has been submitted. This includes new buildings in an attractive and versatile modular design. Further retail areas, workshops, manufactories, showrooms, offices and studios devoted to mobility, as well as eateries and various event facilities, will be created between the historic buildings that have been renovated in keeping with their listed status. The new buildings will be arranged around a market place, which will also be ideal for vehicle presentations and all manner of events. Additionally, a container hotel will be built on the roofs of these new buildings, which will be the first of its kind anywhere in the world.

The Motorworld Manufaktur Berlin site is located in the western Berlin district of Haselhorst in Spandau, not far from the highly frequented, multi-lane “Am Juliusturm” arterial road and right next to the BMW motorcycle plant. Berlin’s “City West” can be reached from here in 20 minutes by road, while Tegel Airport is just 15 minutes away.

Motorworld Manufaktur Berlin
Zitadellenweg 34
13599 Berlin

About the MOTORWORLD Group

The independent MOTORWORLD Group emerged from the DÜNKEL Holding corporate group based in Schemmerhofen (Baden-Württemberg, Germany). The origins of the family-run company go back to 1933. The Motorworld Group develops, builds and operates experience worlds that are dedicated to mobile passion.

The first location was Motorworld Region Stuttgart in Böblingen, which opened in 2009 and has since been expanded several times, winning several awards along the way. Further projects and activities under the MOTORWORLD® brand have been initiated in recent years. Following on with the same concept as Motorworld Region Stuttgart, Motorworld Köln | Rheinland opened in June 2018. Two further locations are currently under development: Motorworld München and Motorworld Zeche Ewald-Ruhr, Herten. The starting signal for the construction of Motorworld Mallorca is due to be given shortly.

The portfolio will be complemented by the Motorworld Manufaktur locations in Berlin, Metzingen, Rüsselsheim and Zurich. As their names suggest, the space for mobile passion at these locations will focus in particular on good old handicraft skills.

The Motorworld idea also regularly goes on tour, including to the annual classic car trade fairs Motorworld Classics Berlin and Motorworld Classics Bodensee in Friedrichshafen, to scene events such as the Motorworld Oldtimertage at Fürstenfeld (near Munich), as well as in numerous other guises.

The “IAA Heritage by Motorworld” rounds off the Motorworld Group’s event portfolio both regionally and thematically. Existing formats and locations thus mesh perfectly with one another. They all abide by the motto “Space for mobile passion”, interpreting it in many different facets.

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