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May 10, 2017

New V8 Hotel Koeln @MOTORWORLD opens its doors 2018

Choice Hotels will be part of MOTORWORLD Koeln-Rheinland

Boutique hotel brand Ascend Hotel Collection, which has been expanding since 2008, is to open its first German property in 2018. It will be part of the new Motorworld Koeln-Rheinland, an entertainment and event location about motoring passion, that also will host the private collection of seven times Formula 1 champion Michael Schumacher. The property will be named V8 Hotel Koeln @MOTORWORLD and is located on the site of the exciting center, housed in an old airport building.

The property showcases the theme „movement on land and air’ and not only offers 110 rooms and one suite but five car suites as well. The car suites all have a special highlight in common: You can park your car directly beside your room. Ten rooms are designed with a special car theme. The 4-star hotel will offer guests breakfast and will be run under a franchise agreement with fortuna hospitality GmbH & Co. KG and fidelis hospitality GmbH. Catering and meeting rooms are managed by Motorworld. The V8 Hotel Koeln is located on the former Butzweilerhof airport in the Ossendorf district, north west of Cologne. Alongside major media centers another 400 branches of various companies are situated here. The hotel also features a breakfast room with a terrace, a lobby bar, a board room for meetings as well as a library.

Start of Ascend Hotel Collection in Germany
Start of the soft brand at an economically dynamic site Georg Schlegel, Managing Director of Choice Hotels Germany and Central Europe, is convinced of the new location of the Soft-Brand Ascend Hotel Collection: “The Ascend properties stand out with their individual charm and character. That’s why the V8 Hotel Koeln @MOTORWORLD, which has been designed to support the overall theme of the location, fits ideally into the boutique portfolio of the Ascend brand. The Ascend Hotel Collection enables independent hotels that want to emphasise their individual identity and originality while benefitting from Choice’s industry leading technology, rapidly expanding guest loyalty program and the support of an international brand.”

Highlight: Michael Schumacher’s Private Collection
Part of MOTORWORLD Koeln-Rheinland, and with its display of automobile rarities, old and new as well as supercars, the hotel is expected to attract car fanatics, Michael Schumacher fans, car dealers, garage owners and others in the car services sector. All of whom will enjoy a boutique hotel experience and a meetings and events offering should they need it. Marc Baumueller, General Manager of Motorworld Koeln-Rheinland, added: “Our highlight will be the private car collection of seven times Formula 1 World champion Michael Schumacher, which will permanently display many of his racing cars alongside his trophies and souvenirs free of charge to visitors.”

Contact Choice Hotels:
Soellner Communications AG
Clemens Wolf
Rosenkavalierplatz 5
-81925 Munich
Phone +49 89 419473 25
Fax +49 89 419473 26

About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest lodging companies. With more than 6,500 hotels franchised in more than 40 countries and territories, Choice Hotels International represents more than 500,000 rooms around the globe. As of December 31, 2016, 775 hotels were in our development pipeline. Our company’s Ascend Hotel Collection™, Cambria™ hotels & suites, Comfort Inn™, Comfort Suites™, Sleep Inn™, Quality™, Clarion™, MainStay Suites™, Suburban Extended Stay Hotel™, Econo Lodge™, Rodeway Inn™, and Vacation Rentals by Choice Hotels™ brands provide a spectrum of lodging choices to meet guests’ needs.
With more than 30 million members and counting, our Choice Privileges® rewards program enhances every trip a guest takes, with benefits ranging from instant, every day rewards to exceptional experiences, starting right when they join. All hotels and vacation rentals are independently owned and operated. Visit us at for more information.
© 2017 Choice Hotels International, Inc. All rights reserved.

About fidelis hospitality GmbH
Fidelis hospitality GmbH is a medium-sized hotel management company specialized in the operation and management of hotels across Germany, in the budget, economy and mid-scale segment. At present, fidelis hospitality runs 5 hotels with further projects in the planning phase. As a franchisee, fidelis hospitality GmbH works with strong partners in the international hotel industry.
Kasinostraße 6, D-64293 Darmstadt, Phone +49 69 8290 4700

About Ascend Hotel Collection
The Ascend Hotel Collection brand was founded in 2008 and now has more than 150 houses in highly demanded business and leisure destinations worldwide such as New York, Miami, Napa Valley, Sydney and Stockholm. Last year, houses in Edinburgh and Turkey were added for the first time in Europe: starting on the peninsula Cesme at the Alacati Beach and followed by two other hotels in Ayvalik, Cunda Island, and in Mazi, south of Bodrum, which are already under planning.

About MOTORWORLD Koeln-Rheinland
The new Motorworld Koeln-Rheinland is under development on the site of Cologne’s former airport at Butzweilerhof. The concept follows on from Motorworl Region Stuttgart, which has established itself nationally and internationally as an acknowledged forum and meeting place for aficionados of a premium quality driving culture. The ensemble of listed buildings and the historic halls at Butzweilerhof are undergoing lavish refurbishment and new buildings are being added. The location, practically unused for decades, can look forward to a new future with the proven Motorworld idea – without losing any of its historical character. With the opening of Motorworld Koeln-Rheinland in 2018, one of the world’s most significant collections from the world of motor sport will be moving in as well: The private collection of Formula 1 legend Michael Schumacher.

The independent Motorworld Group emerged from the Dünkel Holding corporate group based in Schemmerhofen, Baden-Württemberg. It develops, constructs, and operates motoring experience worlds that focus on the core theme of “space for motoring passion”. The first location was Motorworld Region Stuttgart in Böblingen, which opened in 2009, which has since been expanded several times. Further projects and activities under the MOTORWORLD® brand have been initiated in recent years. Following on the same concept as Motorworld Region Stuttgart, three further sites are currently under construction in Munich, Cologne, and at Ewald Colliery (Herten). Yet another concept with a focus on handicrafts is being developed with the two MOTORWORLD cottage industry sites in Berlin and Metzingen. Not only that, but 2015 also saw the inaugural edition of a new, annual classic car trade fair: MOTORWORLD Classics Berlin. Further sites and projects in Germany and abroad are at the planning stage, including one on the Spanish island of Mallorca modelled on the original Motorworld in Böblingen.

More information:

Boutique hotel brand Ascend Hotel Collection is to open its first German property in 2018. The new V8 Hotel Koeln @MOTORWORLD will be part of the new Motorworld Koeln-Rheinland, an entertainment and event location about motoring passion.

(Picture credits for all: MOTORWORLD Koeln-Rheinland)