September 3, 2021
Experience “The Magic of Cars” in Hall B4
IAA Heritage by MOTORWORLD: The future needs a past
Munich, September 3, 2021. Charming, eventful and communicative: On September 7-12, 2021, the IAA Heritage by MOTORWORLD will be shifting the focus onto classic mobility at the IAA Mobility and bridging the gap between the past and the future. On around 10,000 square metres in Hall B4 at the Munich Exhibition Centre, visitors will experience prime quality classics, sports cars, supercars, exotic vehicles and motorcycles, as well as the special look and feel – in other words, genuine mobility that appeals to all the senses.
In the sold-out hall, vehicle dealers, restoration and care experts, suppliers of spare parts and accessories, service providers, associations, lifestyle brands, artists, and much more besides will be presenting themselves on the international trading platform of the IAA Heritage by MOTORWORLD. Among the prominent guests who have announced their attendance will be several racing and rally legends including Hans-Joachim “Strietzel” Stuck, Prince Leopold “Poldi” of Bavaria and Christian Geistdörfer, Co-Pilot of Walter Röhrl.
The Motorworld Group will even be rolling out the red carpet for some special automobile stars. Superlative supercars, among them a Zenvo TSR-S and a Bussink GT R Speedlegend 1 of 5 AMG speedster with halo, will be on display on the Supercar Walk. Other fine exhibits can be found at the numerous exhibitors, including several vehicles with prominent or even royal former owners. Petrol heads and car nuts have much to look forward to!
Finest classics, sports cars and exotic models
Mercedes enthusiasts can look forward to various premium suppliers in Hall B4, among them Kienle Automobiltechnik, who will be exhibiting a 1937 Mercedes-Benz 540K Cabriolet C as its highlight. This vehicle once belonged to King Faruq of Egypt.
With BRABUS, Zavo and Hispano Suiza, the MOHR Group will be presenting three exclusive brands – and correspondingly stunning vehicles. On show will be a Brabus G800 Widestar, a Brabus GLE 800 and Brabus GLS 800, together with a Hispano Suiza Carmen Boulogne. The Dörr Group will be present with the Bugatti Boutique and McLaren brands, including a McLaren Artura. Mirbach Automobile, Exklusive Kollektion and other dealers will also be bringing exceptional classic cars, classics-to-be and exotic cars of various brands.
Refinement at the highest level
The BMW specialists at MANHART Performance have made it their mission to expertly bring the full potential of the M5 to light. The result is the MH5 800 with an incredible 815 hp, which MANHART will also be bringing to the IAA. Other tuners who will be there are MTM Motoren-Technik-Mayer and G-POWER. Mletzko offers restomod conversions based on the 964 series of the Porsche 911, which was mainly produced in the early 1990s. Technically updated, optically the old design has been preserved.
Mobility of the future
As an innovative and reliable partner for the automotive industry, Schaeffler and Schaeffler Paravan will be presenting their latest smart components, systems and services for sustainable and pioneering mobility of the future. Show cars in the IAA Heritage Hall give an insight into the world of technological applications.
PAL-V heralds the age of the flying car. The Dutch company will be displaying its revolutionary, innovative product: the PAL-V Liberty – a car that flies, an aircraft that drives.
Associations and organisations
The Automobilclub von Deutschland (AvD) will again be present at the IAA Heritage this year. On display will be its 1962 VW T1 Bus de luxe in a contemporary AvD design and a Mercedes-Benz C-Class AMG racing touring car packed full with technology, which represents the AvD’s commitment to motor sport. The AvD booth offers visitors two opportunities to experience racing action for themselves in a modern racing simulator, while those who prefer a more hands-on experience can enter the pit stop competition.
Other exhibitor include the ACE Auto Club and the Lebenshilfe Gießen, whose classic car donation campaign for a good cause is supporting the Motorworld Group this year.
Original exhibits from the Olympia Rallye ’72
49 years ago, Munich was the destination of the legendary Olympic Rally ’72, the biggest rally event ever to have been organised in Germany up to that time. The event also marked the birth of the international rallying career of two-time world champion Walter Röhrl.
Next year, 50 years later, more than 25 motor sport enthusiasts are now resurrecting the legendary motor sport event and organising the OLYMPIA-RALLYE’72 MOTORWORLD REVIVAL 2022, which will be taking place on August 8-13. For the most part it follows the original routes. Once again it starts in Kiel, the destination is Munich, and the finishing line is at Motorworld München.
The organisation team will be bringing two truly special exhibits to the IAA Heritage by MOTORWORLD: Walter Röhrl’s Ford Capri, in which he raced in 1972, and the double-decker bus which back then accompanied the rally as a press and VIP bus.
Opel Olympia Caravan: extreme patina
A true Kreuzberg original is coming to Munich: The Opel Olympic caravan from 1956 owned by Professor Hanns-Lüdecke Rodewald. Its special characteristic is the extreme patina combined with a good degree of originality. Moss and lichens are already growing on it, it has dents and a great deal of rust, yet it is still roadworthy and has a registration.
In 1977, Hanns-Lüdecke Rodewald, then a student, washed the Opel for the last time before putting it up for sale. However, nobody wanted it, and so it became a longevity project. The classic car has been left to its own devices on the streets of Berlin-Kreuzberg for over 40 years, and the university professor only performs emergency repairs.
The total contrast to this is the Opel Olympia Rekord from the Motorworld Collection, which is perfectly restored and polished to a high shine. Both vehicles will be placed side by side.
About the MOTORWORLD Group
The independent MOTORWORLD Group emerged from the DÜNKEL Holding corporate group based in Schemmerhofen (Baden-Württemberg, Germany). The origins of the family-run company date back to 1933. The Motorworld Group develops, builds and operates experience worlds that are dedicated to mobile passion.
The first location was Motorworld Region Stuttgart in Böblingen, which opened in 2009 and has since been expanded several times, winning several awards along the way. Further projects and activities under the MOTORWORLD® brand have been initiated in recent years. Following on with the same concept as Motorworld Region Stuttgart, Motorworld Köln-Rheinland opened in June 2018. It is home to one of the most significant collections in motor sport: The private collection of Formula 1 legend Michael Schumacher. The V8 Hotel at Motorworld Köln-Rheinland was honoured by Choice Hotels in 2020 with its International Hotel of the Year Award in the Ascend Hotels category. Motorworld München has opened its doors in May 2021.
Other already partially active locations currently at the planning stage or under construction are Motorworld Zeche Ewald-Ruhr, Motorworld Luxembourg and Motorworld Mallorca in Spain. Locations in keeping with the Motorworld Manufaktur concept are to be found in Berlin, Metzingen, Rüsselsheim and Zurich, Switzerland.
The Motorworld idea also regularly goes on tour, including the annual classic car trade fair Motorworld Classics Bodensee in Friedrichshafen and scene events such as the Motorworld Oldtimertage at Fürstenfeld (near Munich) as well as in numerous other guises. This year, Motorworld is once again a partner of the VDA and invites visitors to the IAA Heritage by MOTORWORLD at the IAA Mobility 2021 in Munich.