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September 25, 2019

“Concept is a success”
Auspicious premiere of the IAA Heritage by Motorworld

Frankfurt/Schemmerhofen, September 25, 2019. Thrilled visitors from all over the world and satisfied exhibitors – that was the balance of the “IAA Heritage by Motorworld”, which celebrated its debut at this year’s IAA Cars in Frankfurt on September 12-22. There were large crowds in Hall 4.0 and a huge interest in classic cars. “The concept of addressing a worldwide audience that is not to be encountered at traditional classic car shows has proved to be an absolute success,” says exhibitor Roy Bolks, Managing Director of Potomac Classics, summing up the success.

This year’s IAA opened with a host of new themes and many different offerings. Alongside modern vehicle concepts, the spotlight also shone on classic automobiles, which at the IAA formed a bridge between the roots of mobility and the future.

“Since the IAA Heritage by Motorworld was celebrating its premiere, we were really keyed up – and we were overwhelmed, having received nothing but enthusiastic feedback from both exhibitors and the international public.” “The way trading, selling and establishment of contacts took place over the ten trade fair days was great fun, that was really sensational, and at times there was a euphoric atmosphere.”

Among the exhibitors were Arthur Bechtel Classic Motors, Kienle Automobiltechnik, Brabus, HK-Engineering, Potomac Classics, Klima-Lounge, Delalic & Kiefer, AnMark Classic, MW Sportive, Moetefindt, Bockemühl Classic-Cars, Classicbid, Roock Racing, CCKunst, Technikmuseum Sinsheim, Maybach Haus, Motul, Rosier Classic Sterne, Bitter Automotive, dreikommazwei, Scuderia Sportiva Colonia, Limora, Microlino, Stickel Pagoden-Center, eKäfer and Retromotion. The AvD provided for a racing feeling with slot car races and race simulators.

As well as top-of-the-range classics and many exotic vehicles, several special displays also set visitors’ pulses racing. Among them was a Ferrari exhibition showing two of the world’s most valuable classic cars: a 1958 Ferrari 250 Testa Rossa Spider Scaglietti and a 1960 Ferrari 250 GT California Spider SWB.

What exhibitors had to say about the “IAA Heritage by Motorworld”:

Sven Gramm, Brabus: “As a permanent guest at the IAA, in 2019 we had a new location which we had chosen deliberately. For the first time we were there together with Motorworld in Hall 4.0. That enabled us to display a fantastic combination of today’s supercars and magnificent classic cars. Not only was the feedback from visitors positive as a result, but as in previous years the crowds were unwaveringly large as well.”

Klaus Kienle, Kienle Automobiltechnik: “The ‘IAA Heritage by Motorworld’ was a fantastic addition to the IAA. We sold one vehicle straight away and are in contact with other prospective buyers. We assume that some transactions will come to fruition after the trade fair. And we enjoyed the international audience hugely as well.”

Tim Bechtel, Arthur Bechtel Classic Motors: “The public reaction to ‘IAA Heritage by Motorworld’ was extremely positive. We have made some really interesting contacts from a variety of sectors.”

Luis Mohr, Mohr Klassik: “The atmosphere in the hall was tremendous. And we only got good feedback from our customers, who were pleasantly surprised. We are satisfied, and our sales activities were successful as well.”

Katharina Gassmann, Gassmann: “Our goal was to become better known through the IAA, especially in the classic car and classic-to-be segment. Previously, we were perceived mainly as a supplier of commercial vehicles. We have managed to achieve our goal.”

Stephan Wagner, Retromotion: “The Motorworld booth was just fantastic. For us as a co-exhibitor, it was a chance to present ourselves at the IAA. And we’ll be at future Motorworld trade fairs as well.”

The successful appearance at the IAA, the leading international mobility platform, represents the perfect tailwind for Motorworld Classics Berlin, which will be taking place in the German capital city on November 20-24, 2019. For the first time, the classic car trade fair will be opening its doors parallel to the Boot & Fun Berlin leisure trade fair. It begins on November 20 with the “Gala Night of Boats and Classic Cars”.

About the MOTORWORLD Group

The independent MOTORWORLD Group emerged from the DÜNKEL Holding corporate group based in Schemmerhofen (Baden-Württemberg, Germany). The origins of the family-run company go back to 1933. The Motorworld Group develops, builds and operates experience worlds that are dedicated to mobile passion.

The first location was Motorworld Region Stuttgart in Böblingen, which opened in 2009 and has since been expanded several times, winning several awards along the way. Further projects and activities under the MOTORWORLD® brand have been initiated in recent years. Following on with the same concept as Motorworld Region Stuttgart, Motorworld Köln-Rheinland opened in June 2018. Two further locations are currently under development: Motorworld München and Motorworld Zeche Ewald-Ruhr, Herten. The starting signal for the construction of Motorworld Mallorca will also be given shortly.

The portfolio will be complemented by the Motorworld Manufaktur locations in Berlin, Metzingen, Rüsselsheim and Zurich. As their names suggest, the space for mobile passion at these locations will focus in particular on good old handicraft skills. All four locations are already in operation and are being steadily expanded.

The Motorworld idea also regularly goes on tour, including to the annual classic car trade fairs Motorworld Classics Berlin and Motorworld Classics Bodensee in Friedrichshafen, to scene events such as the Motorworld Oldtimertage at Fürstenfeld (near Munich), Motorworld HistoriCar in Duisburg, as well as in numerous other guises.

The “IAA Heritage by Motorworld” rounds off the Motorworld Group’s event portfolio both regionally and thematically. Existing formats and locations thus mesh perfectly with one another. They all abide by the motto “Space for mobile passion”, interpreting it in many different facets.

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