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August 24, 2017

Motorworld presents details about the Michael Schumacher permanent exhibition in Cologne, and provides F1 car for Mick Schumacher’s lap of honour in Spa

Motorworld Köln–Rheinland will be opening its doors in the spring of 2018. At the same time, a permanent exhibition eagerly awaited by many fans the world over will also become accessible to the public for the very first time: the Michael Schumacher Private Collection. This unique assemblage, comprising outstanding automotive gems and memorabilia from the unparalleled career of the seven-time Formula 1 world champion, can then be admired by all visitors to the new classic car and sports car centre at the former airport at Butzweilerhof.

Even before it opens, Motorworld Köln – Rheinland will be the causing a sensation: On the 25th anniversary this weekend of Michael Schumacher’s maiden Grand Prix victory in Spa-Francorchamps, the son of the record-holding Formula 1 world champion, Mick Schumacher, will be driving a lap of honour on the Ardennes racing circuit behind the wheel of the 1994 Benetton Ford B 194-5. This was the car with which Michael Schumacher won his first F1 world championship title. It is now owned by the Motorworld Group. “There was no hint of a doubt in my mind that I wanted to do this,” says the F3 driver, who races for the Prema team.

The exhibition concept was unveiled during a preliminary presentation with Mayor Henriette Reker, Motorworld initiator Andreas Dünkel, and Schumacher’s manager, Sabine Kehm.

Michael Schumacher’s private collection takes visitors on a journey through time spanning his entire career. It shows go-karts from his early years, racing cars from his time in Formula König up to Formula 3, and naturally most of the Formula 1 racing cars with which he won seven world championships. Numerous trophies and unique memorabilia will also be on show. Every single vehicle, every helmet, breathes the success story of the greatest Formula 1 driver of all time.

“To be able to honour Michael Schumacher’s achievements in this manner and bring them so close to his fans means a great deal to us,” commented Andreas Dünkel, CEO of the Motorworld Group, during the presentation of the exhibition concept. “It was clear to us right from from the outset that we would have to give this unique collection a worthy home at Motorworld Köln – Rheinland. Embedded in a whole world of mobile passion, the Michael Schumacher Private Collection will become the emotional centrepiece of our new Motorworld.”

The Motorworld Group last year concluded an agreement with the family of Michael Schumacher to make this unique collection accessible to the general public for the very first time, and for many years to come.

The Michael Schumacher Private Collection is realised by the Keep Fighting Foundation, a charitable initiative established by Schumacher’s family. Sabine Kehm, manager of the family, is delighted in particular that the collection will be finding a perfect home in not just one, but two respects: “Everybody who associates fun and nostalgic feelings with Michael’s incomparable career will find a starting point here with one of the world’s most important motor sport collections. Michael’s career spans far in excess of two decades, and so these gems relate a large piece of the history of mobility. Motorworld with its automotive expertise and passion is the perfect partner and – this was especially important to Michael’s family – Butzweilerhof is located very near to his home town of Kerpen.”

Henriette Reker, Mayor of the city of Cologne, is also looking forward to the opening. “Cologne can claim to be an automobile city in the truest sense! This is where the success story of the automobile began, the world’s oldest motor works has its registered office here, and leading car makers have located their European or German headquarters in our city. Motorworld and the Michael Schumacher Collection could therefore not have found a more suitable location than Cologne, and Butzweilerhof will become a meeting point for automobile lovers and motor sport enthusiasts from all over the world.”

Photographs

MOTORWORLD-Koeln-Schumacher-297 MOTORWORLD-Koeln-Schumacher-329   MOTORWORLD-Koeln-Rheinland_MS-Private-Collection_Bild3_2017-08-24

Photos 1 – 2
Photo credits:
MOTORWORLD Group

Photos 3 – 4
Motorworld Köln–Rheinland will be opening its doors in the spring of 2018, part of it the permanent exhibition: Michael Schumacher Private Collection.

Photo credits:
MOTORWORLD Köln – Rheinland
Keep Fighting Foundation

Photo 5
The exhibition will also show the 1994 Benetton Ford B 194-5. Michael Schumacher won his first F1 world championship title with this car, it is now owned by the Motorworld Group. To celebrate the 25th anniversary
of Michael Schumacher’s maiden GP victory, Mick Schumacher will be driving a lap of honour in this car before the upcoming Belgian GP.
Photo credits:
MOTORWORLD Köln – Rheinland
Keep Fighting Foundation

About MOTORWORLD Köln-Rheinland

About MOTORWORLD Köln – Rheinland MOTORWORLD Köln – Rheinland, situated on the site and in the buildings of the former Butzweilerhof airport in Cologne, will span a fascinating bridge between the past, the present, and the future of mobility. For Cologne is the birth city of a pioneering invention: In 1876, Nikolaus August Otto invented the four-stroke engine in the Deutz district of Cologne. This marked the begin of global motorisation. The location thus both bore witness to this historical event, as well as itself being steeped in history. Butzweilerhof was once, at the beginning of the 20th century, home to the majestic Zeppelin airships, in the 1920s “Luft Hansa” was based here, and in its heyday it was the aviation hub of the West.

Covering an area of more than 50,000 square metres, the site will soon offer more than enough space for historic and more modern motoring treasures. Owners of vintage and classic cars and modern classics, through to luxury cars and motorbikes, will have the possibility of storing their vehicles in fitting surroundings in glass boxes. Dealers in exclusive automobiles, specialised workshops, as well as shops for supplies and accessories, will also breathe life back into the historical building. An outstanding highlight of this world of mobility will be the private collection of Michael Schumacher, which will find a new home at Motorworld as a permanent exhibition showcasing numerous vehicles and memorabilia of the seven-time Formula One world champion. Motorworld Köln – Rheinland will be open all year round with free admission for every visitor.

About the MOTORWORLD Group

The independent Motorworld Group emerged from the Dünkel Holding, based in Schemmerhofen, Baden-Württemberg. It develops, builds and operates experience worlds dedicated to mobile passion. The first location was Motorworld Region Stuttgart in Böblingen, which opened in 2009 and has since been expanded several times. Further projects and activities under the MOTORWORLD® brand have been initiated in recent years. Three other sites following on the same concept as Motorworld Region Stuttgart are currently under construction: Motorworld München, Motorworld Köln – Rheinland, and Motorworld Zeche Ewald-Ruhr (Herten). Additionally, the start signal was recently given for a further location on the Spanish island of Majorca. Yet another concept with a focus on handicrafts will result in the two cottage industry sites Motorworld Manufaktur Berlin and Motorworld Metzingen. The Motorworld idea also regularly goes on tour, including to the annual classic car trade fairs Motorworld Classics Berlin and Motorworld Classics Bodensee, the Motorworld Classic Car Days at Fürstenfeld (near Munich), as well as in numerous other guises.

www.motorworld.de

About the Keep Fighting Foundation

The Keep Fighting Foundation recognises and fosters the will to continue fighting and never give up, an attitude that is directly associated with Michael Schumacher. The initiative aims, together with and for a community of people who share this attitude, to develop non-profit projects and in doing so, among other things, to support the fields of road safety and research into neurology or head protection.

www.keepfighting.ms